Google on a regular basis makes significant broad adjustments to the search algorithms and systems and announces it via Twitter. This time the announcement of the update was communicated on May 4th, 2020 as ‘May 2020 Core update. This rollout is due to the Coronavirus Pandemic. It will continue for up to two weeks from May 4. Google’s timing has confused many webmasters considering that the pandemic has been causing companies to close, also the fact that there has been a decrease in traffic and sales across many industries. This blog on Google algorithm update by Think It Loud, a digital marketing company covers all its information and analysis.
What Google has Changed in Core Update?
Google has not revealed what has been changed in the search algorithm or which industries are important for the Google Update. It is also not clear whether it has a correlation to the Coronavirus Pandemic or the changing search behavior of Google users. According to Google, the entire period of the rollout takes one to two weeks until all changes are live.
Impact of Google Algorithm (Core) Update on Industries
Some webmasters and SEO experts have reported on the effects of the Google Core Update. There are several industries and page types that can be affected by the changes. There are changes in a wide range of industries from tech to food recipes/blogging, finance, and health.
Many recipe/food blogging website owners noticed significant traffic losses with the main reason being the disappearance of URLs from recipe carousels as well as the disappearance of rich snippets for recipe results. Google readjusted its algorithm specifically for this segment because search results for recipe topics contain a lot of additional information shown as snippets, such as images, ratings, cooking time, and other information.
Reports from webmasters and SEO experts on the ranking changes:
- Health – Health is hit harder with this update. It is a very negative update for them. They had already lost in May 2018, August 2018, they lost everything again.
- Finance – It is undergoing swings. Monitoring KWs in various verticals and so far the volatility appears massive.
Some major national brands that were ranked at the top for very competitive financial KWs dropped 10+ rankings.
- Tech – It is getting down – 40% traffic compared with last week.
- Dating – For a relationship advice site, over 40 % down.
In addition, users identify that content related to the novel Coronavirus will receive more attention from Google.
Google Algorithm May Update of 2020 Causes Resentment
Maintaining an online business in the middle of the pandemic is already a challenge enough with the continuing restrictions worldwide. The present restrictions have led to a widespread decline in traffic and sales for many businesses leaving many with an overall sense of insecurity about the future.
Strategy For Webmasters and SEO Experts For Google Updates
Google published a post in which it explained in detail the algorithm changes behind core updates and what webmasters and SEO experts can do if they are affected by a Google Core Update.
Those who have seen ranking losses because of an update have neither violated Google webmaster guidelines nor undergone any manual or algorithmic action. The updates are aimed at improving the overall quality of search results. According to Google, these changes could see websites that were previously ranked lower but suddenly rank higher and vice versa.
An example comparison showing how a Google Core Update can work is looking over a list of 100 online tutorials of 2016 – the list will be updated a few years later in 2019 and will probably change as new tutorials are added over time.
Google suggests webmasters and SEO experts whose websites have been hit by Google Algorithm Update to focus on delivering the best possible content and recommends conducting a website audit asking questions in the following four areas.
- Expertise – Is the content errorless? Is the content trustworthy? As a webmaster visiting the site via Google, would you trust it yourself?
- The authenticity of Content – Does the website offer original, valuable, and quality content that goes beyond copying?
- Are meta titles and descriptions catchy and designed to match the content. Would you as a webmaster share the post with friends?
- Competitiveness – Does the website give added value compared to other competitors? Does the content meet the demands of the users.?
- Presentation & Delivery – Does the content look well researched and produced or does it seem more like mass production. Does the site load on all devices? Are there too many ads?
Retain your website’s ranking after any Google algorithm update by perfectly optimizing a blog.
Webmasters can get a first impression by answering these questions and analyze their own website in comparison with competitors especially with regard to the value of the content.