The internet is the largest storehouse of information, with millions of people accessing it every day. Various forms of media such as videos, music, images and even podcasts are a powerful means to disseminate knowledge and information. Podcasts are very popular covering topics like sports, cinema, gaming, technology, and even SEO. Nowadays, podcasts are a widely used option for content creation. They are an interesting means to grow your audience but you also need to implement the SEO practices for getting the podcast ranked.
Essential SEO Tips to Rank Your Podcast
Think It Loud, a digital marketing agency in Indore presents you with effective techniques on how you can you make your podcast SEO friendly:
1. Develop A Podcast Voice
Google’s NLP capabilities are getting better at picking out verbalized keywords. You and your podcast host need to have a strong podcast to ensure Google can interpret as many of the keywords as possible.
2. Keywords For Each Podcast Episode
Keywords are needed to help with search queries and to tell search engines what the content is about. A keyword should be short enough to be used in various search criteria. Therefore, choose a short and top keyword for each podcast.
3. Create Blog Post For Each Episode
The pages that you create on your website will advertise your podcasts and be a springboard for listeners to listen to your podcasts on iTunes or download them from your site.
The page’s URL should contain the keyword as an extension. For example, if your keyword was importance of technology you would want your URL to be:yourcompany.com/importance-of-technology. You must use hyphens to separate words, as search engines use hyphens to identify spaces.
4. Write A Blog Post
The next step is to create a blog post between 300-400 words. The blog post should be similar to the podcast content so one of the best ways is to give a summary of the episode, without giving away the story. You should have sufficient keyword density in your content.
Learn to Perfectly Optimize a Blog
5. Include Heading Text
Your content must include at least one or two H2 heading tags that have the keyword inserted on them. Think It Loud being an SEO company in Indore make the use of heading tags in the blogs for better SEO outcome.
6. Add Images To Your Blog
You need to insert the image to your blog as Google and other search engines support images. Images are easy to optimize for search engines, use the keyword within the title, caption and alternate text. These are the areas Google will analyze on your page.
7. Create Chapters
Splitting up your podcast into chapters is a great way. They allow users to skip to the area that is most useful and find what they are looking for without having to listen to the whole audio file. As such having a table of contents is a fantastic way to incorporate keywords onto a page. Podcasts in chapter format can help plan the framework of your podcast episodes before you record them. As you publish it, the episode will appear to users and search engines as much more organized.
Creating chapters will involve you listening to the sound file and marking down the exact time when a subtopic comes up.
8. Prepare Transcription
Google has just started automatically transcribing the podcast. A transcription of your episode allows search engines to understand your podcast in a more detail structure. It can enhance the discoverability of the episode through the right emphasis on keywords, content structure, and key topics. A transcription also makes your podcast more accessible. Though podcast transcriptions are time-consuming if you are serious about building your audience and improving SEO, it might be worth it.
9. Prepare A Write-Up
When podcast episodes get primarily live on your website, a write up should be published for each podcast. This provides a great deal of readable text on your podcast’s page. Be sure to add keywords organically. The write up should be a summary of your podcast with a few actionable points.
As podcasts in the SERPs are new and we don’t know the exact extent to how well Google interprets audio, the more text you can supplement, the better it is.
10. Write Meta Description
It’s important to write a good meta description as it will attract audiences to your website and help build good links on search engines. The meta description should be on every page of your website.
11. Increase Website Speed
Make sure to increase the speed of your website by reducing the file size of images and using content delivery networks. A better server such as the virtual private server is another option for speeding up your website. This will lead to better search engine optimization.
12. Promote Your Content On Directories
There are a lot of directories online where you can share your content. This creates a backlink to your content that will achieve a higher page rank.
13. Use Social Media
Social media is a powerful tool to build your audience. Popular search engines like Google and Bing all use Facebook likes, retweets to know the relevance and quality of the content. By having active social accounts, you will help build the profile of your content on search engines and social channels. Think It Loud as an online marketing agency in Indore provides social media marketing services to promote your content on different social media platforms.
14. Take Podcast Reviews For SEO
Podcast Reviews can boost your podcast success. It indicates the quality of your podcast and can also improve social proof. Tell your listeners to leave a review if they enjoyed the podcast. Social proof is very useful for SEO as it notifies search engines about the most successful content.
15. Upload Your Podcasts To Google Podcasts
Google podcasts are very important nowadays. Add your podcast’s RSS feed. It is the perfect way to begin improving your SEO presence while knowing your rankings, it will be shown as an audio snippet in search results.
16. Create More Links
Google does consider how your articles are linked. Therefore, link to relevant pages in your content. Google will see the meaning and start to rank your content higher.
These were all the SEO tips for getting traffic and ranking your podcast easily. SEO is an important tool to improve your podcast’s page rank and be found online.
Podcasting is a wonderful technique to humanize your brand, showcase expertise, and build relationships. And, podcast optimization can help you achieve a wider audience base in a shorter time frame.
It seems that SEO friendly podcast will have a considerable impact in the coming decade.