On-Page SEO techniques can have a huge impact on your page’s ability to rank if optimized properly. Though off-page techniques are important, they can succeed only if attention is paid to on-page SEO.
Moreover, the search landscape is ever-evolving, it is pertinent to upgrade your on-page SEO knowledge and strategies.
What is On-Page SEO?
On-page SEO also known as on-site SEO is the method of optimizing web pages to enhance a website’s search engine rankings and gain organic traffic. It also makes sure that your website has a high level of expertise, authoritativeness, and trustworthiness.
On-page SEO includes publishing relevant, high-quality content, optimizing headlines, HTML tags, and images.
It takes into consideration various aspects of the web pages that when added together, will improve your website’s ranking in the search results.
On-page SEO helps search engines understand your website and its content as well as recognize whether it is important to a search query.
Google is now more sophisticated with its plethora of complex algorithms that help in understanding what users are searching for when they type a query and delivering user intent search results such as informational, shopping, navigational.
If you focus on on-page SEO strategies, you will see a boost in your website’s traffic and a rise in your search engine or Google ranking.
You can increase your content and authority, rankings, traffic, and conversions by paying close attention to these areas.
On-Page SEO Techniques Checklist
Here are the on-page SEO factors and strategies related to it that Google considers for ranking:
1. Expertise, Authoritativeness and Trustworthiness (EAT)
Google gives weightage to quality content that’s why it rewards sites with better rankings on SERP, producing high-quality content. Google raters use a framework Expertise, Authoritativeness, and Trustworthiness (E.A.T.) to evaluate content creators, webpages, and websites as a whole. Sites that contain low-quality content get a lower ranking or can even disappear from the search results.
EAT is greatly influencing Google’s organic search results. It must be incorporated into your SEO strategy.
2. Title Tag
The title tag within the head section of each web page provides a hint as to what the topic is of the respective page. It is shown prominently in the search engine results pages and the browser window. It is very important to write a catchy title tag for better optimization as missing, duplicate, and poorly written title tags can hamper your SEO results.
Attractive headlines or titles can make a huge impact because they help the website perform better on the search engine rankings. Apart from the title, it is important to create headlines strategically. To be unique on SERPs, the headlines must arouse interest, enticing users to click through and continue reading the rest of the content.
4. Meta Tags
Meta Tags, meta description describe what the page is about. They are often displayed in the SERPs underneath the title of the page. Meta tags are very crucial in on-page SEO for getting a top rank.
Optimizing meta description effectively can help improve:
- Click-through rate (CTR)
- Perception of what your website offers
- Perception of the quality of the result
- Header Tags
HTML elements (H1-H6) or header tags are used to recognize headings and subheadings within your content from paragraph text. Header tags can serve an important function for users and your SEO. They can indirectly influence your rankings by:
- The keyword-rich context for the search engines.
- Easy to read and more enjoyable content.
5. Image Optimization
You can make your web pages more appealing by adding images. But make sure your images support your content, it is of adequate size, and contain descriptive titles and alt tags. Such image optimization will help you make the most of a valuable SEO asset.
Image optimization has many advantages:
- Faster page load times
- Better user experience
- Additional ranking opportunities
6. User Engagement
User engagement helps in reducing the bounce rate. That means the users will continue viewing your content, interacting with it (clicking on links on the website), and keep visiting. Factors such as site speed, user experience, and content optimization among others increase user engagement.
7. SEO Writing
SEO writing is writing content with both search engines and users in mind. There is much more to SEO writing then just keyword research. SEO rich content is of high quality, substantial, and relevant.
Are you still struggling to rank your website & not getting the desired traffic? Know about the drastic changes in SEO in 2020
SEO should ascertain that the category hierarchy of the given website is reflected in URLs.
The following is a good example of a URL structure:
URL clearly shows the hierarchy of the information on the page (clearly mentions that the article is regarding steps to make SEO-friendly podcast). This information is used to know the relevancy of a given web page by the search engines. Because of the hierarchy, the engines can interpret that the page likely doesn’t pertain to podcasts in general but rather to that of the creation of an optimized podcast. This makes it an ideal candidate for search results about SEO-friendly podcast. All of this information can be speculated on without requiring to process the content on the page.
We hope you are now clear with all the on-page SEO techniques and it will definitely help you to rank in the search engine result pages. And, if you want to hire a team of experts for getting Google on-page SEO services, Think It Loud is always there for you. You can contact us and discuss everything in detail.