Paid Advertising

We advertise as per your business goals.
How does Pay per click work infographic

Best PPC marketing Company in indore

We take a step by step approach to reducing the cost per acquisition or cost per lead (CPA) in order to bring our clients highest possible return. We work continuously on campaigns as it is not a one-time process. We also understand that Quality Score has enormous influence over the cost and effectiveness of your paid search campaigns. Just as your credit score can affect whether or not you qualify for a loan and how high your interest rate is Google Quality Score affects how your PPC ads perform and how much you pay for each click. Thus, by improving Quality Score, we reduce the Cost Per Click (CPC). This helps in improving Conversion Rate, With improved conversion rate we further reduce the Cost Per Acquisition (CPA).

Our approach to PPC

Understanding Campaign Objectives

Each business is different and unique and so are the goals. Thus before we invest in PPC, it becomes utmost important to understand the objective of advertising through Google Analytics. It is also necessary to know the type of business and to analyze the kind of audience that fits perfect for the business. We set Campaign Objective according to the purpose of investing.

Thorough Keyword Search

Keywords decide what search terms will lead to an impression of your ad.Thus thorough keyword search is required for building any campaign.

Campaign structuring

We find the Campaign Objective and align them with granular ad groups with different ad copies, appropriate landing pages, and keyword match types. But remember, defining and launching a campaign is not a one-time process.

Report Analysis

We analyze reports like Click Performance, Geographic Performance, Network Performance, Impression Share Performance, Conversions, Campaign Performance, Adgroup Performance, Ad Performance, Keyword Performance.After proper analysis in terms of metrics and dimensions involved, we make necessary changes to improve the overall performance.

Campaign Optimisation

We do A/B Testing and Muti- Variate Testing to optimise the campaign further and change the landing page experience if required.

campaign objective, keyword analysis, campaign structuring, optimsation, process
9 Venkatesh Nagar, Airport Road
Indore, MP. 452005
+ 91 8359883336
Mon-Sat 9:30am-6:30pm
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